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Dude, you've defused a Dell |
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Written by reptile
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Sunday, 31 December 2006 |
Development studio Threewave Software has released some more information on the forthcoming advertisements in Counter-Strike. Whilst not releasing the names of the clients, it appears that in at least one form, these new advertisements will also involve entirely new maps:
Imagine terrorists have taken over a factory belonging to, say, Compaq Computers. It's your job to take back the factory, running with guns ablaze past corporate logos in hallways designed so you cannot avoid the brand emblazoned on their walls.
"You run into the computer factory and the new line [of computers, which the company is trying to promote] is coming off the assembly line. They're being spray-painted, all of that sort of thing," he said. "It's the product placement, it's the brand integration, and it doesn't seem like a disparate experience where you know that you're having an ad shoved in your face."
Hey, new maps! No one can complain about that, right? Well wash and buff your eyeballs to view them soon, because the launch date for cs_brandnamecomputerfactoryassault™ is right around the corner:
Designed as a multi-player add-on level to popular first-person shooter Counter-Strike, it is expected to launch in early 2007.
Feel like reading the financial section of the newspaper for a change? Then read on!
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